Call for Papers: International Journal of China Marketing

The International Journal of China Marketing (ISSN 2156-6186) is a peer-reviewed referral journal in the field of international marketing published by the North American Business Press (NABP). NABP is a professional press that publishes seven academic journals including: Journal of Applied Business and Economics, Journal of Strategic Innovation and Sustainability, Journal of Leadership, Accountability and Ethics, Journal of Management Policy and Practice, Journal of Marketing Development and Competitiveness, International Journal of Business Anthropology, and International Journal of China Marketing. Although a marketing oriented journal the Journal welcomes anthropologists publish their articles on market and marketing studies from an anthropological perspective.

Currently, the acceptance rate of NABP journals is less than twenty percent, with the Journal of Applied Business and Economics at nine percent. The journals are indexed by UMI-Proquest-ABI Inform, EBSCOhost, GoogleScholar, and listed with Cabell's Directory, Ulrich's Listing of Periodicals, Bowkers Publishing Resources, the Library of Congress, the National Library of Canada, and Australia's Department of Education Science and Training. Furthermore, our journals have been affirmed as scholarly research outlets by the following business school accrediting bodies: AACSB, ACBSP, IACBE & EQUIS. For more information about the North America Business Press please visit their homepage at: http://www.na-businesspress.com/

The International Journal of China Marketing is proposed by a group of scholars who believe that given the fast growing business in China it is necessary to have a platform to share ideas and knowledge about marketing in China. Currently there is no international academic journal about marketing in China.

This is the definitive international journal published biannually for practitioners and academicians interested in marketing in China and study about China. It provides essential reading for those who need to keep in touch with the ever-evolving facets of marketing practices and theories in China. Practitioners and scholars from various disciplines apply theories, methods, and skills to identify, to study, and to provide the solutions to all kinds of marketing problems in China that are faced by all kinds of business organizations, from the small scale family-run stores to the large corporations.

Our journal is dedicated to the advancement and dissemination of business and marketing knowledge by publishing, through a double-blind refereed process, ongoing results of research in accordance with international scientific and scholarly standards. Articles are written by business leaders, policy analysts, and active researchers for an audience of specialists, practitioners and students.

Our journal publishes:

· Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government

· Case Studies: What the issue was, what was done, what the outcome was, and what could have been done differently

· Research: From the leading business schools and research institutes

· Legal update: Covering the issues of marketing in China

Issues covered in the journal include:

· Present and future of marketing in China in general

· Market segmentation

· Lifestyle and psychographics

· Culture change

· Competitor strategy

· Product strategy

· Pricing strategy

· Marketing communication strategy

· Distribution strategy

· Customer relationship management

· Direct marketing

· Multi-channel marketing

· Social media strategy

· Marketing education

· Legal compliance

General Advisor: Dr. Philip Kotler

Editors: Dr. Tian Guang, Dr. Eddie Rhee

Editorial Advisory Board (to be extended)

Dr. Sohrab Abizadeh, University of Winnipeg , CAN

Dr. Luis A. J. Borges, Saint Xavier University, USA

Dr. Willem Burgers, China Europe International Business School, PRC

Dr. Tony Haitao Cui, University of Minnesota, USA

Dr. Bahram Dadgostar, Lakehead University, CAN

Dr. Xianchi Dai, Chinese University of Hong Kong, HK

Dr. Andrew Z. S. Demirdjian, California State University, USA

Dr. Paulo Duarte, University of Beira Interior, Portugal

Dr. Murad Esenov, Institute for Central Asia and Caucasian Studies, SE

Dr. Xiucheng Fan, Fudan University, PRC

Dr. Philippe Gregoire, University of Laval, CAN

Dr. Guoqing Guo, People’s University, PRC

Dr. Philip Hancock, National Association of Purchasing Managers (Buffalo), USA.

Dr. Samanthala Hettihewa, University of Ballarat, AUS

Dr. Colm Kearney, University of Dublin, IRL

Dr. Baoku Li, Liaoning Engineering and Technology University, PRC

Dr. Huailiang Li, Communication University of China, PRC

Dr. Raymond Liu, University of Massachusetts Boston, USA

Dr. Yuetan Liu, Shandong University, PRC

Dr. David Smith, North American Business Press, USA

Dr. Hugh Munro, Wilfred Laurier University, CAN

Dr. Dan Trotter, Independent Business Consultant, USA

Dr. Tom Valentine, University of Western Sydney, AUS

Dr. Qing Wang, University of Warwick, UK

Dr. Z. John Zhang, the Wharton School, University of Pennsylvania, USA

Dr. Dongsheng Zhou, China Europe International Business School, PRC

Please send your manuscripts, news notes and correspondence to Dr. Robert Guang Tian, Senior Editor, IJCM, via e-mail at ijcm@na-businesspress.com, rgtian@yahoo.com or rtian@medaille.edu

Volume 1(1)

International Journal of

China Marketing

Table of Contents

Statement of the Journal

Editorial Commentary

The Importance of China Marketing

Philip Kotler

The Art of Price War: A Perspective from China

Z. John Zhang and Dongsheng Zhou

Sino-U.S. Technology Marathon: Implications for the U.S.

Milton Kotler

China Compared with the US: Cultural Differences and the Impacts on Advertising Appeals

Charles Emery and Kelly R. Tian

Cross-Cultural Customer Satisfaction at a Chinese Restaurant: The Implications to China Foodservice Marketing

Tian Guang and Wang Hong

The Emerging of New Business Culture: Key Issues Pertaining to Open Economy and Marketing

Robert K. Logan and Duncan McEwan

Modeling Uncertainty through Agent-Based Participatory Simulation: Implication to Businesses in China

Phillip Hancock, Natalie Simpson, and Eddie Rhee

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